
Pubi
Improving Comprehensive Sexuality Education in the classroom
Overview
Pubi is an educational product created to make Comprehensive Sexuality Education (CSE) more appealing, effective and unselfconscious for kids between the ages of nine and eleven.
Through accurate life size reproductive organs and a game dynamic, Pubi deals with puberty body changes and relationship issues in order to help preadolescents to understand and appreciate their own bodies while developing healthy relationships.
Project Info
year: 2018 | 8 months
Type: Bachelor Thesis
University: Universidade Federal do
Rio Grande do sul - Brazil
Methods
field research, shadowing, interviews, online surveys, ideation workshop, Harris profile matrix, 3d modelling, rendering
Comprehensive Sexuality Education is a process of teaching and learning about the cognitive, emotional, physical and social aspects of sexuality.
Unesco (2010)
An anatomy model and a game that takes a holistic approach to puberty changes
A tool for learning & playing
Supporting educators on teaching the genital systems.
Expository classes become more interesting with pubi. Teachers can show each organ and carry around different classrooms.
A quizz game for kids to learn about anatomy, body changes and other aspects like relationships, self-esteem and gender.
Combining body and feelings
Attachable Genital Organs
Real size organs can be
attached together to build
the complete male and
female systems.
Emotional aspects
Relationships are represented
by a heart, Self-esteem by a
mirror and diversity by
a diamond.
Pubi stand
A stand for expository classes
and the base of the game. The
lid protects when the product is not in use.
Question Cards
Four different set of cards: puberty, selfesteem, relationships and diversity.
Pubi parts
The game

the making of pubi
Understanding the users
Field Research at a school in Brazil.
Two visits to the public school João Antônio Satte in Porto Alegre, Brazil.
Shadowing & Interviews with teachers.
Interview with basic education teachers from different schools with different education approaches.
Online Survey
about sex-ed.
Survey with 107 young adults about their experiences learning about sexuality at school and home.
“I think it’s really interesting. There are amazing anatomy models but for the healthcare industry. It would be interesting to have something more playful.”
— Liliam Tim, Teacher
João Antônio Satte School, Porto Alegre, Brazil.
Ideation
The ideation phase started with a workshop with other designers. After analyzing all the stakeholders and mapping initial ideas, three defined concepts were created. The final direction was decided based on teachers' feedback and a comparative chart.
Concept development
The concept development involved a lot of mockup making to evaluate sizes and test user scenarios.